# Pool Pro Presence

Pool Pro Presence builds and manages websites and digital presence for U.S. pool service professionals (cleaners, builders, repair, renovators, openings/closings, pool covers, commercial accounts) so homeowners find and call them first — not the competition.

Positioning line: *Your web presence. Owned. Optimized. Always working.*

We lead with the pain (lost calls, outdated sites, missing or stale Google/directory listings) rather than features. Work is AI-assisted and supervised by John, a 30+ year web veteran whose family sold pool covers for 20 years.

## The product ladder (4 offers)

- **Free Web Presence Audit** (lead magnet): https://www.poolpropresence.com/audit/ — A no-cost, written report on a pool pro's current web presence (website + Google Business Profile + major directories) with the exact actions we'd take to fix it. Emailed within 5 business days. No call required.
- **Pool Pro Presence Starter Kit** ($697 one-time): https://www.poolpropresence.com/starter-kit/ — A custom-built, mobile-first website handed off with all source files. The deliverables of our first month of monthly service, with no ongoing involvement. Host it anywhere. 30-day fix-it window included.
- **Web Presence** ($149/mo, billed monthly or $1,788/yr): https://www.poolpropresence.com/pricing/ — Full managed web presence: custom-built site, **forever hosting** (included as long as you're a member until you cancel), **Site Parking** (park your site to pause monthly billing for as long as you want; site stays live; resume with a month of service when you need changes), security, local SEO, unlimited Trello-driven change requests, and a monthly call/lead snapshot. No setup fees. No contracts. 30-day money-back guarantee.
- **Web Presence + Directories** ($298/mo): https://www.poolpropresence.com/full-presence/ — Everything in the $149/mo plan (including forever hosting and Site Parking), plus end-to-end management of Google Business Profile, BBB, Yelp, and a rotation of major directories every month. One provider, one invoice. Same 30-day money-back guarantee.
- **Beta** (free month trial, limited): https://www.poolpropresence.com/beta/ — Free month of Web Presence (custom site, site parking, email forwarding, unlimited changes, hosting) for qualified pool pros in exchange for honest feedback and a referral if earned. Requires an access code (request via form or have one already). Small-group beta, not open enrollment. Replaces the former `/founders-circle/` (now redirects to `/beta/`).

## Free tool

- **Pool Pro Market Analyzer** (free): https://www.poolpropresence.com/market-analyzer/ — U.S. city or ZIP input; returns a Pool Pro Opportunity Score (0--100), market snapshot, and seasonal demand preview. Spanish: https://www.poolpropresence.com/es/market-analyzer/ . Backed by an Appwrite job queue + worker (see repo `market-analyzer-worker`). This is a separate funnel from the product ladder above; the audit is the primary lead magnet for paid plans.

## Key principles

- **Lead with pain.** Every page, hero, and email starts from a problem the pool pro is feeling.
- **One offer per page.** Each landing page is dedicated to a single rung of the ladder, with one primary CTA and at most one secondary CTA.
- **Pricing is transparent.** Every monthly price is shown with the annual equivalent and the 30-day guarantee badge.
- **Async collaboration for members.** All change requests go through a private Trello board; most ship in 48 hours, often same-day. No meetings required.

## Target audience

Independent U.S. pool service pros: typically owner-operated to small fleet, route-based, with limited time and limited interest in tech. Spanish-speaking pool pros are served via `/es/` with the same product ladder as English: home, `/es/pricing/`, `/es/audit/`, `/es/starter-kit/`, `/es/full-presence/`, plus about, contact, demo gallery, and market analyzer.

## Contact

- **Public email** (sales / general): hello@poolpropresence.com
- **Member email** (existing customers): members@poolpropresence.com
- **Free 15-minute consultation**: https://cal.com/jbarba4/15min
- **Method**: Trello for members, audit form / Calendly / contact form for new prospects.
- **X**: https://x.com/PoolProPresence (tracked short link: https://www.poolpropresence.com/x/)
- **LinkedIn**: https://linkedin.com/company/pool-pro-presence (tracked short link: https://www.poolpropresence.com/linkedin/)
- **Facebook**: https://facebook.com/pool-pro-presence (tracked short link: https://www.poolpropresence.com/facebook/)
- **Reddit**: tracked short link https://www.poolpropresence.com/reddit/ (see `website/src/_data/socialRedirects.json` for destination URL)