# Pool Pro Presence

Pool Pro Presence builds and manages websites and digital presence for U.S. pool service professionals (cleaners, builders, repair, renovators, openings/closings, pool covers, commercial accounts) so homeowners find and call them first — not the competition.

Positioning line: *Your web presence. Owned. Optimized. Always working.*

We lead with the pain (lost calls, outdated sites, missing or stale Google/directory listings) rather than features. Work is AI-assisted and supervised by John, a 30+ year web veteran whose family has been in the pool cover business since 2000. Day-to-day operations and member communication are handled by Lisa Barba (director of member services); together they run a small husband-and-wife operator team, not a solo contractor.

## The product ladder (three service offers + two entry points)

**Typical path:** Audit or $5 trial → Web Presence or Foundation (or Starter Kit directly). People can skip the trial and go straight to any plan.

**Two active service paths:**
- **Web Presence** ($149/mo, $1,788/yr): https://www.poolpropresence.com/web-presence/ — Full managed web presence: custom-built site, hosting via Bunny.net CDN (included while you're a member), Site Parking (pause billing; site stays live; resume when you need changes), local SEO, unlimited Trello-driven change requests, monthly call/lead snapshot. No setup fees. 30-day money-back guarantee. We do not offer FTP, cPanel, or server access — we are not a traditional host.
- **Foundation** ($60/yr): https://www.poolpropresence.com/foundation/ — Hands-off hosting and .com domain management for pool pros who want a live site without monthly management. $60/year covers hosting, domain, and SSL. Changes are $60 each when needed. No active SEO service. You always own the code — zip on request.
- **Web Presence + Directories** ($298/mo): https://www.poolpropresence.com/full-presence/ — Everything in Web Presence, plus end-to-end management of Google Business Profile, BBB, Yelp, and 1–2 additional directories per month. One provider, one invoice. Same 30-day money-back guarantee.

**One-time options:**
- **Starter Kit** ($697 one-time): https://www.poolpropresence.com/starter-kit/ — A complete, custom-built website handed off with all source files. Host it anywhere. 30-day fix-it window. No ongoing maintenance or hosting included — we hand off, you host.
- **Free Web Presence Audit** (free): https://www.poolpropresence.com/audit/ — Written report on your current web presence (website + Google Business Profile + major directories), with the exact actions we'd take. Emailed within 5 business days. No call, no pitch.
- **$5 Site Preview Trial**: https://www.poolpropresence.com/trial/ — 7-day preview of the full Web Presence experience. Live site, Trello board, the whole thing. $5 risk to see exactly what you're getting. No auto-subscribe. (Not a separate funnel page — this is the trust-building step before committing to monthly.)

**Key product pages:**
- **Pricing** (`/pricing/`): Two-column layout separating entry options (audit + trial) from monthly service plans (Web Presence vs Web Presence + Directories), then one-time options (Starter Kit + Foundation) below. Each section is its own decision point. New "How we work" section explains the static HTML / Bunny.net CDN model and why we don't offer FTP access. Revised FAQ set with clearer plan-picking guidance. EN + ES parity.
- **Web Presence** (`/web-presence/`): dedicated landing page for the $149/mo monthly service — full pain/solution narrative, device-layout hero image, ownership triad (No WordPress / Export anytime / Site Parking), how-it-works 4-step flow, Trello signal, pricing section, comparison table, FAQ, CTA to members portal and `/trial/`. `og_image` uses device-layout PNG. `Service` + `FAQPage` JSON-LD. Primary nav link between Home and Pricing.
- **Foundation** (`/foundation/`): hands-off hosting and domain page — sanity-first hero (GoDaddy/WordPress DIY pain contrast), ownership, $60/year hosting + .com domain + SSL, $60 per change request, no active SEO, server-driven features only while active, BYOD callout, FAQ. Primary CTA: "Start Foundation — $60/year". Secondary CTA: "See Web Presence — $149/mo". Spanish at `/es/foundation/`. `Service` + `WebPage` JSON-LD. sitemap.xml entry at priority 0.85.

## White-label / reseller program

- **White-Label Web Presence Fulfillment**: https://www.poolpropresence.com/white-label/ — For agencies, consultants, and marketers who want to add managed web presence to their client offering under their own brand. We build and manage; the reseller sells under their own name. Two tiers: Web Presence ($149/mo per client) and Web Presence + Directories ($298/mo per client). Reseller sets retail pricing. No minimum client count. Primary CTA: Apply to Resell (mailto link).

## Competitor comparisons

- Pool Pro Presence vs the Competition (hub): https://www.poolpropresence.com/vs/
- Pool Pro Presence vs 180 Sites: https://www.poolpropresence.com/vs-180sites/
- Pool Pro Presence vs Rebolt: https://www.poolpropresence.com/vs-rebolt/
- Pool Pro Presence vs Topline Pro: https://www.poolpropresence.com/vs-topline-pro/
- Pool Pro Presence vs GoDaddy: https://www.poolpropresence.com/vs-godaddy/
- Pool Pro Presence vs Wix: https://www.poolpropresence.com/vs-wix/
- Pool Pro Presence vs GoSite: https://www.poolpropresence.com/vs-gosite/
- Pool Pro Presence vs Scorpion: https://www.poolpropresence.com/vs-scorpion/
- Pool Pro Presence vs Hook Agency: https://www.poolpropresence.com/vs-hook-agency/
- Spanish comparisons: https://www.poolpropresence.com/es/vs/ (hub) + individual pages at /es/vs-*/

## Free tool

- **Pool Pro Market Analyzer** (free): https://www.poolpropresence.com/market-analyzer/ — U.S. city or ZIP input; returns a Pool Pro Opportunity Score (0--100), market snapshot, and seasonal demand preview. Spanish: https://www.poolpropresence.com/es/market-analyzer/ . Backed by an Appwrite job queue + worker (see repo `market-analyzer-worker`). This is a separate funnel from the product ladder above; the audit is the primary lead magnet for paid plans.

## Key principles

- **Lead with pain.** Every page, hero, and email starts from a problem the pool pro is feeling.
- **One offer per page.** Each landing page is dedicated to a single rung of the ladder, with one primary CTA and at most one secondary CTA.
- **Pricing is transparent.** Every monthly price is shown with the annual equivalent and the 30-day guarantee badge.
- **Async collaboration for members.** All change requests go through a private Trello board; most ship in 48 hours, often same-day. No meetings required.

## Target audience

Independent U.S. pool service pros: typically owner-operated to small fleet, route-based, with limited time and limited interest in tech. Spanish-speaking pool pros are served via `/es/` with the same product ladder as English: home, `/es/pricing/`, `/es/audit/`, `/es/starter-kit/`, `/es/foundation/`, `/es/full-presence/`, `/es/trial/` (same $5 preview campaign copy as English), plus about, contact, portfolio, and market analyzer. Pricing page follows the same two-column section structure as English: entry options, monthly service plans, one-time options.

## Contact

- **Public email** (sales / general): hello@poolpropresence.com
- **Member email** (existing customers): members@poolpropresence.com
- **Free 15-minute consultation**: https://cal.com/jbarba4/15min
- **Method**: Trello for members, audit form / Calendly / contact form for new prospects.
- **X**: https://x.com/PoolProPresence (tracked short link: https://www.poolpropresence.com/x/)
- **LinkedIn**: https://linkedin.com/company/pool-pro-presence (tracked short link: https://www.poolpropresence.com/linkedin/)
- **Facebook**: https://facebook.com/pool-pro-presence (tracked short link: https://www.poolpropresence.com/facebook/)
- **Reddit**: tracked short link https://www.poolpropresence.com/reddit/ (see `website/src/_data/socialRedirects.json` for destination URL)