Get Your Pool Business Online — Right.
Lock In Your Founding Rate — First Year.
Fully managed web presence for pool pros — with Active SEO, GEO, and AI built in. We build it, maintain it, and actively optimize it. Early founders pay the least. Tier prices step up as slots fill.
The Earlier You Lock In, The Less You Pay
Same service at every tier. Founding rates locked for 12 months. 100 total founding slots — when they're full, the offer closes permanently.
| Tier | Discount | Annual (Year 1) | You Save | Slots |
|---|---|---|---|---|
| Week 1–2 — Founding | 90% off | $178.80 | $1,609.20 | 15 left |
| Week 3–4 | 80% off | $357.60 | $1,430.40 | 15 |
| Week 5–6 | 70% off | $536.40 | $1,251.60 | 20 |
| Week 7–8 | 60% off | $715.20 | $1,072.80 | 20 |
| Week 9–17 | 50–10% off | $894–$1,609 | $894–$179 | 30 |
| Week 19+ — Open | Standard | $1,788/yr | — | Unlimited |
Annual prepay only | 30-day money-back guarantee | Rate locked for 12 months | 100 total founding slots
Same Service At Every Tier
Founding members get everything below — at a founding member price. Tier only changes what you pay, not what you get.
Website Built For You
We build it from your business info — no templates, no drag-and-drop. Yours. Unique to your company, city, and services.
Active SEO — Always Running
Not a one-time audit. Every month: new content, citation building, ranking improvements, review management, and a monthly ranking report.
GEO — AI Search Optimization
Your business structured for AI search engines (ChatGPT, Perplexity, Gemini). When someone asks an AI where to find a pool pro — your business shows up.
AI Built In
AI-assisted content generation, copy optimization, keyword discovery, and technical SEO audits — running continuously. No extra cost.
Hosting & Maintenance Included
No separate host bill. No WordPress updates. No security patches. We own the stack. You run your business.
You Never Touch It Again
Every update, every change, every new page — we handle it. We work live: we publish changes and notify you, not the other way around. No preview-and-approval merry-go-round — that's what makes most agency updates slow and expensive. One active request at a time (unlimited total), usually done in 24–48 hours. AI helps us fill in gaps so we move fast; you tell us what the site should say, we make it say that, and we iterate from there.
Your Site Is Never Done — That's The Point
A good website isn't a project we deliver and walk away from. It keeps getting better while you're with us. Don't like how something looks? We tweak it. Don't like the copy? We rewrite it. Tell us what you want — or just point at what you don't want — and we'll handle the rest. Your brain cells are better spent on pools than on wrestling website copy.
Up And Running In Days, Not Weeks
No 30-page onboarding survey. No discovery calls. Tell us who you are, we build it.
5-Minute Form
Business name, city, services, what makes you different. That's it.
We Build Your Site
Live, in progress. Most sites are live within 5 business days.
Live On The Web — Then We Tune
No staging links or sign-off queues. We put it live, ping you, and fix anything that's off — usually the same day. You don't have to think like a web team; just say what you want changed. After launch, we keep iterating so your site grows with your business.
You Get Found
Active SEO kicks in. Rankings improve. Phone rings. You do pools.
30 Days To Decide.
No Risk.
Try it for a full month. If your site isn't live, your Google Business isn't set up, or you're not seeing any progress — tell us. Full refund. No questions.
30-Day Money-Back Guarantee
Annual plans are fully refunded within 30 days of signup. After that, the year is prepaid. But if you're getting leads every week, you won't want to leave.
Common Questions
What happens after the first year?
Your founding rate is locked for 12 months. After that, you renew at whatever the then-current Founders Circle rate is for your tier — always below retail. Your founding slot is yours as long as you stay.
What's the difference between SEO and “Active SEO + GEO”?
Regular SEO is a one-time thing — an audit, a one-off optimization. Active SEO runs every single month: new content, citation updates, ranking improvements, review management, monthly reports. GEO means we’re also optimizing your business for AI search engines (ChatGPT, Perplexity, Gemini) so your business gets cited when someone asks an AI for a pool pro recommendation.
What do you mean by “tiers”?
As founding slots fill, the price steps up. Week 1–2 (90% off) has 15 slots. When those fill, we move to Week 3–4 (80% off). When those fill, we move to Week 5–6 (70% off), and so on. Earlier tiers are the cheapest and the most exclusive. When all 100 founding slots are full, the offer closes — no more founding rates, ever.
What’s the catch with change requests?
One active request at a time (your queue is unlimited), always live when complete. Quick changes (text edits, colors, logo swaps) go live in hours. Bigger additions (new service pages, gallery updates) usually take 1–2 days. Complex builds (booking systems, e-commerce) take longer — but we quote those upfront before any work starts.
Why publish live instead of sending previews for approval?
Preview-and-approval cycles are one of the biggest cost drivers in traditional web updates — every round-trip burns time (yours and ours). Most pool pros don't need that ceremony: you tell us what you want the site to say, we make it say that, and AI helps us fill in the gaps. We ship live, let you know, and if something's wrong you tell us within 48 hours and we fix it. That's how unlimited updates stay sustainable without the agency price tag.
Do I need to approve every change before it goes live?
No. We post it live and notify you — we work live. If something isn't right, tell us within 48 hours and we fix it fast. Skipping the approval bottleneck is what keeps turnaround quick — and why most simple requests go live the same day.
I’m in Week 9 at $74.50/mo. Why wouldn’t I just wait?
Because waiting costs you money and customers. Every week without a ranking website is a week of pool owners in your city who can’t find you. Pool season is starting now — those calls are happening whether you’re there or not. Lock in Week 9 now. Full refund if you change your mind in 30 days.
Can I cancel after 30 days?
Annual plans are refundable within 30 days, no questions. After that, the year is prepaid and non-refundable. But if you’re getting leads every week, you won’t want to.
What if I already have a website?
We build you a new, better one. Better ranking, better conversion, better looking. Most pool pros who have existing sites either don’t rank or look like 2008. We fix both.
How long until my site is live?
Most sites go live within 5 business days of receiving your onboarding info. Active SEO and citation build-out takes a few weeks longer to show in rankings — which is why starting now matters.
Can I cancel? What do I keep if I do?
Yes — cancel any time after 30 days. Here’s exactly what you keep: your domain name (transferred back immediately), your source code (delivered as a ZIP within 48 hours of your request, no questions), all content we created, and your Google Business profile access. What stops working: contact forms, analytics tracking, Active SEO, GEO, content updates, hosting, and the change request queue. Rank decay is real without ongoing SEO — most pool pros who leave eventually come back.
Founding Spots Are Going.
100 total founding slots — distributed across 5 tiers.
The deeper the discount, the fewer the slots.
Pool season is starting now. Lock in your rate before your tier closes.
Annual prepay | 30-day money-back guarantee | Full service, no limits