My family has been in the pool cover business since 2000.
I watched good pool pros lose work because their websites never showed up — homeowners called whoever surfaced first.
The story
My father started a pool cover business in 2000. Chris runs Superior Pool Covers in Portland; Dave runs Rogue Pool Covers in Medford. Their web stacks have lived on my desk since day one. I never learned pools on crews; screens route referrals first now, which is exactly where cracks opened.
I kept seeing respectable operators lose referrals behind tired sites, thin listings, and no clear story on mobile. Weeks felt slow and shops blamed the season — rarely was it the season. Thirty-plus years building and fixing stacks shrank who I serve. Brothers still headline the portfolio. Pool Pro Presence is that same narrow focus bottled for crews who refuse to babysit dashboards.
John A. Barba IV, software engineer and developer, pool-cover family.
Who we are
Pool Pro Presence is led by John A. Barba IV and Lisa Barba: a husband-and-wife operator team, not a one-person side hustle wearing an agency badge.
John A. Barba IV
Software engineer and web developer with 30+ years in the craft. John owns the builds, keeps the hosting and tooling sound, and turns what members request on their board into work that ships on the live site.
Lisa Barba
Outreach coordinator and director of member services. Lisa runs day-to-day operations, member communication, and the behind-the-scenes coordination that keeps requests and follow-through on track.
What's different about Pool Pro Presence
Most agencies treat pool pros as another small-business ticket. We're built strictly for operators on routes, not generalists juggling twenty verticals.
We've been in your world for years
We're not pool chemists or builders, and we say so plainly. We've still managed pool cover businesses' web presence since the earliest days — family first, receipts in the portfolio, proof over posture.
We work live, not in mockups
No endless preview-and-approval rounds. We publish changes live, notify you, and fix anything that's off fast. That's what makes "unlimited changes" sustainable instead of expensive.
AI-assisted, human-supervised
Every site is built with modern AI tools, then reviewed and approved by John, a 30+ year veteran. You get modern speed with judgment that understands what earns the ring, not vanity metrics.
Async by default. No calls required.
Send a request between jobs. We work, we ship, we notify. You can grab a phone slot if it helps; most members never need one past onboarding.
Honest about scope
Want a one-time site you own? We have a Starter Kit for that. Want it managed? $199/mo. Want directories handled too? $399/mo. Not sure what you need? Free AI visibility audit. We don't try to push you onto the wrong rung.
No contracts, 30-day money-back
Monthly plans are month-to-month. Annual is annual but cancellable. Starter Kit has a 30-day fix-it window. If we mess it up, you get your money back -- with the relevant deliverables to keep where applicable. No tricks.
On monthly plans, hosting is included as long as you're a member. Slow season? Park your site -- billing pauses, your site stays live. Resume with a month of service when you need changes.
Why AI visibility, and why now
For most of the last twenty years, "the homeowner Googled it" was the whole story. You either ranked on the first page, or you didn't get the call. We built for that world — and a lot of our work still lives there.
But the surface changed. More and more, the homeowner isn't Googling. They're asking ChatGPT, or Perplexity, or Gemini, or checking Google AI Overviews. The call still goes to someone. The question is whether it goes to you.
AI answers pick the names they can verify — clear services, clear service area, current GBP, recent reviews, consistent listings, structured data the models can read. That's the same kind of work we've always done, applied to the new surface. So when we say "AI visibility" — we don't mean a new gimmick. We mean the same job, done for the surface that's actually routing calls now.
If you've been with us a while: nothing about your service changes. The deliverable is the same. If you're new here: read the full AI Visibility page — it explains what we do and what we won't promise.
In one sentence
AI visibility is the same web-presence work we have always done — applied to the surface that is actually routing calls today.
The promise
When you work with us, the goal is one thing: when a homeowner in your area picks up their phone and asks Google or AI for a pool service, you're the name they get.
You handle the pools. We handle the part where they find you — in the channel they actually search.
Ready when you are.
$199/mo gets your site built, hosted, ranked, and changed on demand. If it is not a fit within 30 days, you get your money back. No call required to start.
Real pool pros, real results
See how pool professionals are winning with professional web presence.