My family sold pool covers for 20 years.
I watched good pool pros lose work because their site looked like 1998 — or didn't exist at all. Pool Pro Presence exists so that doesn't happen to you.
The story
For two decades, my family was in the pool business — specifically, pool covers. I grew up around pool builders, repair guys, cleaners, and renovators. I saw who built the good ones, who fixed the messy ones, and who actually showed up when they said they would.
I also watched a lot of really good pool pros lose work. Not because they did bad jobs — because homeowners couldn't find them. Their site looked like it was built in 1998. Their Google listing was missing or out of date. Some had no real online presence at all. The homeowners would search, find someone else, and the pro never knew what hit them. They'd just feel the slow weeks and assume the market was off.
It almost never was the market.
I've spent 30+ years in web development — building sites, running marketing systems, fixing what other agencies broke. When I started seeing AI tools getting good enough to genuinely accelerate the work, I had a thought: I could finally do this for the pool pros I grew up around, at a price they can actually afford.
That's Pool Pro Presence. Same quality of work I'd build for a Fortune 500. Built specifically for the people my family used to sell to.
John — 30+ year web veteran, pool-cover family.
What's different about Pool Pro Presence
Most agencies want pool pros to be just another small business client. We're built for pool pros specifically — because that's the only audience we serve.
We grew up around pools
We're not pool experts — we don't claim to be. But we know the difference between a pool builder and a pool cleaner. We know what "opening" and "closing" mean. We know commercial maintenance is its own world. That keeps the work specific and useful.
We work live, not in mockups
No endless preview-and-approval rounds. We publish changes live, notify you, and fix anything that's off fast. That's what makes "unlimited changes" sustainable instead of expensive.
AI-assisted, human-supervised
Every site is built with modern AI tools, then reviewed and approved by John — a 30+ year veteran. You get the speed of modern tools with the judgment of someone who's been at this long enough to know what actually drives a phone call.
Async by default. No calls required.
Trello board for everything. Submit a request between jobs. We work, we ship, we notify. If you want to talk, you can — but you almost never need to. Most of our members never get on a call after onboarding.
Honest about scope
Want a one-time site you own? We have a Starter Kit for that. Want it managed? $149/mo. Want directories handled too? $298/mo. Not sure what you need? Free audit. We don't try to push you onto the wrong rung.
No contracts, 30-day money-back
Monthly plans are month-to-month. Annual is annual but cancellable. Starter Kit has a 30-day fix-it window. If we mess it up, you get your money back -- with the relevant deliverables to keep where applicable. No tricks.
On monthly plans, hosting is included as long as you're a member. Slow season? Park your site -- billing pauses, your site stays live. Resume with a month of service when you need changes.
The promise
When you work with us, the goal is one thing: when a homeowner in your area picks up their phone and Googles a pool service, you're the call they make.
You handle the pools. We handle the part where they find you.
Want to see how you're doing right now?
Get a free written audit of your web presence — your site, your Google Business Profile, your major directories. Within 5 business days. No call.
Real pool pros, real results
See how pool professionals are winning with professional web presence.