Builds and runs the sites
John A. Barba IV
Software engineer and web developer with 30+ years in the craft. John owns the builds, keeps hosting and tooling sound, and turns what members ask for on their board into work that ships on the live site.
About Pool Pro Presence
A pool cover family since 2000.
I watched good pool pros lose work because their websites never showed up. Homeowners called whoever surfaced first.
The story
Same family, same work, more trucks.
- 2000
My father starts a pool cover business.
- Superior Pool Covers
Chris runs it in Portland. I've built and run its web presence from day one.
- Rogue Pool Covers
Dave runs it in Medford. Same desk, same work.
- Pool Pro Presence
That same narrow focus, offered to pool pros across the U.S.
I never worked on a crew. My trade is software, 30-plus years of it. But from my desk I kept watching good operators lose referrals to tired sites, thin listings, and nothing useful on a phone screen. Shops blamed the season. It was rarely the season.
Pool Pro Presence is for crews who would rather run routes than babysit dashboards. My brothers' shops still headline the portfolio.
Who we are
A husband-and-wife operator team.
Not a one-person side hustle wearing an agency badge.
Runs member services
Lisa Barba
Outreach coordinator and director of member services. Lisa runs day-to-day operations and member communication, and keeps every request and follow-up on track.
How we're different
Built for operators on routes.
Most agencies treat pool pros as one more small-business ticket. We only serve pool pros.
- 01
We've been in your world for years
We're not pool chemists or builders, and we say so. We have run pool cover businesses' web presence since the early days. Family first, receipts in the portfolio.
- 02
We work live, not in mockups
No preview-and-approval rounds. We publish changes live, tell you, and fix anything that's off fast. That's what keeps "unlimited changes" sustainable.
- 03
AI-assisted, human-supervised
Sites are built with modern AI tools, then reviewed and approved by John. Modern speed, with judgment about what makes the phone ring.
- 04
No calls required
Send a request between jobs. We work, we ship, we tell you. You can book a phone slot if it helps; most members never need one after onboarding.
- 05
Honest about scope
Want a site you own outright? Starter Kit. Want it managed? $199/mo. Directories too? $399/mo. Not sure? The free audit will say. We won't push you onto the wrong plan.
- 06
No contracts, 30-day money-back
Monthly plans are month-to-month, and hosting is included while you're a member. Slow season? Park your site: billing pauses, the site stays live.
Why AI visibility, and why now
Same web presence work we've always done, aimed at the place calls come from today.
For twenty years, "the homeowner Googled it" was the whole story. Now more homeowners ask ChatGPT, Perplexity, Gemini, or Google's AI Overviews. The call still goes to someone. The question is whether it goes to you.
AI answers name the businesses they can verify: clear services, a clear service area, a current Google listing, recent reviews, consistent directories, and structured data. That's the work we already do. If you're already a member, nothing changes.
Read the AI Visibility page for what we do and what we won't promise.
You handle the pools. We handle being found.
$199/mo gets your site built, hosted, ranked, and changed when you ask. Not a fit within 30 days? You get your money back. No call required to start.
See the work: case studies and the portfolio.