Web Presence + Directories — $298/mo
Your website is one place homeowners look. There are five others.
Google Business Profile. BBB. Yelp. Angi. Nextdoor. Each one is a place a homeowner cross-checks before they pick up the phone — and each one is a place where stale info, missing photos, or no listing at all costs you the call. We handle them all. One provider. One invoice.
No setup fees. 30-day money-back guarantee. Cancel anytime.
A great website isn't enough anymore.
Even if your site is perfect, homeowners still cross-check. They click the Google Business Profile, scroll the reviews, glance at BBB, eyeball Yelp. If your listings are stale, your hours are wrong, your photos are five years old, or your BBB page just doesn't exist — they wonder if you're still in business.
Then they call the next pool pro.
What "we own your directories" actually means
Not "we set them up once and forget." Not "we charge you for a software dashboard." We do the actual work, every month, for as long as you're a member.
Google Business Profile, owned
Setup or claim, full optimization, photo refresh, weekly post cadence, service-area updates, Q&A monitoring. The single biggest driver of "is anyone calling you" — handled.
BBB, set up and kept current
A listed BBB profile (accredited or not) is a trust signal homeowners look for. We list, we keep it current, we monitor for messages.
Yelp, optimized for your service area
Listing claim or setup, photos, services, hours, holiday updates. Yelp still drives calls in many U.S. markets — if it's strong in yours, we make sure you're winning there.
A rotation of major directories every month
Angi, Nextdoor, HomeAdvisor, Thumbtack, Houzz (for builders), local Chamber of Commerce, niche pool directories — we rotate based on what your specific market actually rewards.
Quarterly presence audit
Every three months, we audit everywhere homeowners can find you, fix what's drifted, and re-prioritize. Listings rot if no one's watching them.
One consolidated monthly snapshot
Calls and leads from your website AND your directories, in one report. You see the full picture — not just web traffic in isolation.
Plus everything in the $149 Web Presence plan
The directory work is on top of — not instead of — everything we do on the website side.
- ✓Custom-built site (no templates) tuned for your services and service area
- ✓Local SEO, mobile-first, hosted and secured
- ✓Unlimited change requests via Trello (one active at a time, async)
- ✓We work live — no preview-approval merry-go-round
- ✓Dedicated webmaster (John, 30+ year veteran) — AI-assisted, human-supervised
- ✓Never-done philosophy — continuous iteration, not "set it and forget it"
$149 vs. $298 — the delta
Web Presence
$149/mo
Your website, fully managed. Local SEO. Unlimited changes. Monthly snapshot.
- ✓ Custom site, hosting, security, SEO
- ✓ Unlimited changes via Trello
- ✓ Monthly call/lead snapshot
- ✗ Google Business Profile management
- ✗ BBB / Yelp / directory work
Web Presence + Directories
$298/mo
Everything above, plus we own every place a homeowner cross-checks you.
- ✓ Everything in Web Presence
- ✓ Google Business Profile — claim, optimize, weekly posts
- ✓ BBB listing setup & maintenance
- ✓ Yelp listing optimization
- ✓ Rotating major directory work each month
- ✓ Quarterly full presence audit
Already a $149/mo member? Email members@poolpropresence.com and we'll upgrade you mid-cycle, prorated.
Why pool pros pick this tier
If you've been around long enough to know that "having a website" isn't enough — this is for you. The pros on this plan tend to be the ones who've already lost a job to someone with a better Google listing or a BBB page they didn't have. They're done playing whack-a-mole across half a dozen platforms.
It's the same quality of work we do on your site — applied to every place homeowners look.
Common questions
Do I have to give you my Google login?
You'll add us as a manager on your Google Business Profile — you keep ownership, you can remove us anytime. We never need your personal Google password. Same approach with BBB, Yelp, and other platforms that support manager/agency access.
What if I don't have a Google Business Profile yet?
We'll set one up. Verification can take a couple of weeks (Google sends a postcard or runs a video verification), but we drive that process and handle every step.
Which "rotating directories" will you actually work on?
Depends on your market. We start by looking at where your competitors show up — the ones outranking you — and prioritizing those platforms. Some markets reward Angi heavily; others don't. Some pool pros benefit from Houzz; others don't. We pick from real signal, not a generic checklist.
Do you write reviews or fake testimonials?
No. Ever. We help you set up a clean review-request flow you can run on your real customers. We never write fake reviews and we never pay for them. You wouldn't want a provider who would.
Can I get directories handled without the website?
We don't sell that as a standalone — the work overlaps too much with what we do on your site, and the call/lead snapshot only makes sense when both are connected. If you have a great site you want to keep and just need directory help, the free audit is a better starting point.
What's the cancellation / guarantee policy?
30-day money-back guarantee on everything. After that, cancel anytime via Trello or email — no contract, no exit fees. If you cancel, your site exports come with you and we transfer manager/owner access on the directories back to you cleanly.
Not sure if your directories are actually a problem?
Get a free written audit. We'll tell you exactly which platforms are dragging you down — and whether $298/mo, $149/mo, or no monthly plan at all is the right move for you. No call, no pressure.