Stop wondering where you stand.
If you don't know which rung is right for you, start with the free audit. Five business days, written report, no call.
30-day guarantee on monthly plans. No contracts. Cancel anytime.
Pick the rung that fits.
Not sure where you stand? Start with a free audit. Want a one-time site you own? Starter Kit. Want it handled every month? Web Presence. Want every place homeowners look handled too? Web Presence + Directories. No setup fees, no contracts on monthly plans, 30-day money-back guarantee.
Not sure yet? Start here.
Get a free written web presence audit.
We'll review your website, your Google Business Profile, and your major directories — then email you a written report with the exact actions we'd take. Within 5 business days. No call, no pitch.
Three ways to work with us
Most pool pros pick the middle option. The right answer is whichever matches what you actually want from a website.
Starter Kit
$697 one-time
A site you own. No subscription.
A custom-built pool pro site, handed off so you can host it anywhere. Everything we'd ship in your first month of monthly service — yours, one-time, no strings.
- ✓Custom site (no templates)
- ✓Mobile-first, fast, SEO foundations
- ✓All source files handed off
- ✓Host anywhere — no lock-in
- ✓30-day "fix-it" window
- —No ongoing maintenance
- —No directory work
Most pool pros pick this
Web Presence
$149/month
Or $1,788/year. No setup fees.
Full management of your site — built, hosted, ranked, and changed when you need it. Unlimited change requests via Trello. The plan most of our members are on.
- ✓Everything in Starter Kit, but managed
- ✓Local SEO, ongoing
- ✓Unlimited changes via Trello (1 active)
- ✓We work live — no preview-approval bottleneck
- ✓Monthly call & lead snapshot
- ✓Forever hosting — included as long as you're a member
- ✓Site Parking — park your site to pause billing; resume with a month when you need changes
- ✓Security & maintenance included
- —No directory work
Web Presence + Directories
$298/month
Every place homeowners look.
Everything in Web Presence — plus we own your Google Business Profile, BBB, Yelp, and a rotation of major directories every month. One provider, one invoice.
- ✓Everything in Web Presence
- ✓Google Business Profile — claim, optimize, weekly posts
- ✓BBB listing setup & maintenance
- ✓Yelp listing optimization
- ✓Rotating major directory work each month
- ✓Quarterly full presence audit
- ✓Consolidated calls + leads snapshot
30-day 100% money-back guarantee on monthly plans. No setup fees. Cancel anytime.
Why monthly, when you can buy a one-time site?
Because a homeowner who searches today doesn't care that you launched a great site two years ago. Rankings shift. Seasons change. Competitors copy what works. A site that was current last summer is just a tired-looking site this summer.
We skip the endless preview-and-approval dance that makes most agencies expensive. You tell us what you want; we ship it live, notify you, and fix anything that's off fast. AI helps us move quickly. That's how unlimited changes stay sustainable instead of turning into "billable rounds."
Hosting is included for as long as you're a member -- no separate hosting invoice. If you hit a slow season or don't need changes for months, park your site: monthly billing pauses, your site stays live. When you're ready for updates, pay for a month of service and we're back on your board.
If you really do just want a one-time site, the Starter Kit is honest about what that is — and isn't.
Pricing FAQs
Which plan should I pick?
Most pool pros pick Web Presence ($149/mo). It's the best fit when you want someone keeping the site current, ranking it, and changing it every month — without you thinking about it. Pick Starter Kit ($697 one-time) if you want a finite deliverable you own outright. Pick Web Presence + Directories ($298/mo) if you've already learned the hard way that "having a website" isn't enough — you want the directory side handled too.
Is there a setup fee?
No setup fees on any plan. Starter Kit is one $697 charge. Monthly plans are exactly the listed price — $149 or $298 per month — with no hidden fees.
What's the refund policy?
Monthly plans: 30-day 100% money-back guarantee. Starter Kit: if we miss the mark on the initial build, we revise until you're satisfied — or refund within 30 days. After delivery, the site is yours.
Can I switch between plans?
Yes. You can upgrade from $149/mo to $298/mo (or back down) anytime via email, prorated. You can also start with the Starter Kit and switch to monthly later — if you do, you don't pay for the build a second time.
Will my website ever be "done"?
Not on a monthly plan — and that's intentional. A strong site is a living asset: rankings shift, seasons change, your services evolve. We keep iterating — design tweaks, copy rewrites, new pages, refreshed photos. You bring the direction; we do the execution. (If you'd rather have a finite "done" site you own, that's exactly what the Starter Kit is.)
What does "unlimited changes" mean on monthly plans?
You can submit as many requests as you want — no cap on your queue. We work on one active request at a time via your Trello board, so quality stays high and turnaround stays predictable (typically within 48 hours). We publish changes live and let you know. If something's off, flag it within 48 hours and we fix it fast. Skipping the approval bottleneck — plus AI-assisted drafting — is what keeps "unlimited" sustainable instead of turning into invoices.
Do I need to sign a contract?
No contract on any plan. Monthly plans are month-to-month (or annual if you prefer). Starter Kit is a one-time engagement. You're never locked in.
What is Site Parking?
Park your site when you don't need active changes for a while. Monthly billing pauses for as long as you want. Your site stays online. When you need updates again, you resume with a month of service at your plan ($149/mo or $298/mo). Sign up, use us for a month, then park until the next time you need work -- that's a normal pattern for seasonal pros.
What does "forever hosting" mean?
On monthly plans, hosting is included as long as you're a member -- until you cancel. There's no separate hosting line item. While your site is parked, billing is paused but your membership keeps the site live.
What if I already have a domain?
Bring it. We use it. We handle the technical side. If you don't have one, we register one for you on either monthly plan or as part of Starter Kit handoff.
Can I just get directory help without the website?
We don't sell directories as a standalone product — the work overlaps too much with the site, and the call/lead snapshot only makes sense when both are connected. If you have a great site you want to keep and just need direction on the directory side, the free audit is the right starting point.