Pricing

Two ways to get it done.

Ongoing: we run it for you, month after month. One-time: we build it, hand it over, and you run it. No setup fees. No WordPress. Your code is always yours.

Not sure which plan? The free audit tells you, in writing, within 5 business days. No call.

Rate card

2026

Hosting only

No setup fees. 30-day money-back guarantee on every monthly plan.

Monthly service

We do it all for you.

Each plan includes everything in the one before it. Moving up never re-bills work you already have. If the audit shows a stale Google listing, start with GBP-Only.

01 / Start here

GBP-Only

$99/month

One listing. No setup fees. Cancel anytime.

We run your Google Business Profile so the map click comes to your phone.

  • One-time setup and verification
  • Photos refreshed quarterly
  • Services, hours, and service area kept accurate
  • Google Posts every two weeks in season
  • Q&A watched and answered
  • Review-request text template and tracking
  • Name, address, and phone checked across major sites
Most pool pros pick this

02

Web Presence

$199/month

Or $2,388/year. No setup fees. Cancel anytime.

Everything in GBP-Only, plus the website.

We build it, host it, rank it, and change it when you ask. You never touch it.

  • Custom-built site, no templates
  • Ongoing local SEO
  • Hosting on Bunny.net CDN while you're a member
  • Unlimited change requests, one active at a time
  • We publish live, no approval bottleneck
  • Monthly call and lead snapshot
  • Security and maintenance
  • Site Parking: pause billing, site stays live
  • You own the site. Export the zip anytime.

03

Web Presence + Directories

$399/month

No setup fees. Cancel anytime.

Everything in Web Presence, plus the directories.

The same care, applied everywhere homeowners check before they call. One team, one invoice.

  • BBB listing, set up and maintained
  • Yelp listing, tuned every month
  • 1–2 more directories a month, picked for your market
  • Quarterly full presence audit
  • One monthly snapshot of calls and leads from every channel

30-day 100% money-back guarantee on all three monthly plans. Move up anytime, pro-rated. The work you already paid for carries over.

One-time

We build it. You take it from there.

A finished job, handed over. No monthly relationship. Want the site and the listing? Buy each one.

Work order / listing

GBP Setup & Refresh

$397 one-time

We claim or refresh your Google Business Profile once, then hand ownership back.

  • Claim and verify if unclaimed
  • Categories, services, hours, service area
  • Photo upload pass from your photos
  • Q&A seed and review-request template
  • Name, address, phone check plus a fix-this list
  • Handoff sheet; our manager access removed
  • No ongoing posts, Q&A, or photos
  • No website (see Starter Kit)
See GBP Setup Details

Want it managed instead? GBP-Only, $99/mo

Work order / website

Starter Kit

$697 one-time

The same custom build we start monthly members with, handed over with every source file. Host it anywhere.

  • Custom-built pool pro site, no templates
  • All source files handed over
  • Basic SEO foundations
  • Mobile-first and fast
  • 30-day fix-it window after delivery
  • No ongoing changes or maintenance
  • No GBP work (see GBP Setup)
  • No hosting. You host it.
Foundation — $60/year

Hosting, domain, and SSL only. Handy after a Starter Kit, or if you leave a monthly plan and want the site to stay up. Changes are $60 each.

Foundation details

How we work

  1. 01 / Code, not a control panel

    We build, manage, and hand over code. Your site is static HTML on the Bunny.net CDN: fast, secure, no server to babysit. No FTP, no cPanel.

  2. 02 / One change queue

    On monthly plans, send changes by text, email, or the board. We work one request at a time, publish live, and tell you. Flag anything within 48 hours and we make it right.

  3. 03 / Yours to keep

    You own your site at all times. If you cancel, we export everything as a zip so you can host it anywhere. We never hold it hostage.

Pricing questions

Ongoing service or one-time: which should I pick?

Ongoing if you want us to keep running things after launch: posts, changes, hosting, SEO. Most pool pros who want that pick Web Presence ($199/mo). One-time if you want a finished job and plan to run it yourself: GBP Setup & Refresh ($397) for the listing, Starter Kit ($697) for the website.

Which monthly plan should I pick?

Most pool pros pick Web Presence ($199/mo): the site, hosting, local SEO, unlimited changes, and the managed Google Business Profile. Pick GBP-Only ($99/mo) if the map listing is where you lose calls; you can move up later without losing that work. Pick Web Presence + Directories ($399/mo) when you want BBB, Yelp, and more directories handled too.

What's the difference between GBP-Only and Web Presence?

Web Presence includes everything in GBP-Only, plus a custom-built website, hosting, unlimited changes, and local SEO. The extra $100 buys the website. You never pay for the GBP twice, and we don't redo the GBP work.

What's the difference between Web Presence and Web Presence + Directories?

Web Presence + Directories includes everything in Web Presence, plus BBB, Yelp, and 1–2 more major directories each month. The extra $200 buys the directories. The GBP and site work are not duplicated.

Is there a setup fee?

No setup fees on any plan. Monthly plans are exactly $99, $199, or $399 a month. No hidden fees.

Do you build on WordPress?

No. No plugin updates, no security scares, no site that breaks because a theme changed. We build lean, fast code and manage it for you.

Do I own my website?

Yes, on every plan. The Starter Kit is yours outright. On monthly plans and Foundation, you can export your site as a zip anytime.

What's the difference between GBP Setup & Refresh and GBP-Only?

GBP Setup & Refresh ($397 one-time) is a project: we claim or refresh your listing once, then hand it back. GBP-Only ($99/mo) keeps it working month to month: posts every two weeks, quarterly photos, Q&A replies, review requests. Same setup work; the difference is whether we stay on.

What's the refund policy?

Monthly plans: 30-day 100% money-back guarantee. Starter Kit: if we miss the mark on the first build, we revise until you're satisfied, or refund within 30 days. After delivery, the site is yours.

Can I switch between plans?

Yes. Move between GBP-Only, Web Presence, and Web Presence + Directories anytime, pro-rated on the next billing cycle, with no setup fees. Start with a Starter Kit and switch to monthly later, and you don't pay for the build twice.

What does "unlimited changes" mean on monthly plans?

Send as many requests as you want; there's no cap on your queue. We work on one active request at a time so quality stays high, publish live, and tell you. Flag anything off within 48 hours and we fix it.

What is Site Parking?

Park your site when you don't need changes for a while. Billing pauses as long as you want and the site stays online. When you need updates again, pay for a month at your plan and we pick back up. Common for seasonal pros.

What's included in hosting?

Hosting on the Bunny.net CDN is included on monthly plans while you're a member, and on Foundation at $60/year. No FTP, cPanel, or server access; we're not that kind of host. If you cancel, we export your site as a zip.

Do I need a domain?

Bring your own or we'll register one for you. Either way we handle the technical side.

Stop wondering where you stand.

The free AI visibility audit tells you exactly where you are. Every monthly plan carries a 30-day money-back guarantee, so trying the fit is low risk.