Stop wondering where you stand.
Free audit tells you exactly where you are. $5 trial shows you exactly how we work. No guessing.
30-day guarantee on monthly plans. No contracts. Cancel anytime.
Two ways to work with us.
Start with a free audit or a $5 preview to see how we work. Then pick the service that fits: full management from $149/month, or everything plus directory management at $298/month. No setup fees. No WordPress. Your site is always yours.
Free. No commitment.
Free Web Presence Audit
We'll review your website, your Google Business Profile, and your major directories — then email you a written report with the exact actions we'd take to fix what's broken. Within 5 business days. No call, no pitch.
Get My Free Audit$5. 7 days. No auto-subscribe.
See How We Work First
A 7-day preview of the full Web Presence experience — live site, Trello board, the whole thing. See exactly what you're getting before the monthly plan starts. If it's not for you, you're out $5. That's the whole risk.
Try It — $5Two monthly plans
Both include hosting, custom builds, local SEO, unlimited change requests via Trello, and a dedicated webmaster (John, 30+ year veteran). The difference is whether you want us handling your directories too.
Most pool pros pick this
Web Presence
$149/month
Or $1,788/year. No setup fees. Cancel anytime.
We build it, host it, rank it, and change it when you need it — without you touching a thing. Unlimited changes via Trello. Monthly call and lead snapshot.
- ✓Custom-built site (no templates)
- ✓Local SEO — ongoing, not a one-time fix
- ✓Hosting via Bunny.net CDN — included while you're a member
- ✓Unlimited change requests via Trello (1 active at a time)
- ✓We publish live — no approval bottleneck slowing you down
- ✓Monthly call and lead snapshot
- ✓Security and proactive maintenance
- ✓Site Parking — pause billing when you don't need changes; site stays live
- ✓You own your site — export the zip if you ever leave
- —Directory management is not included
Web Presence + Directories
$298/month
Everything in Web Presence, plus directories. No setup fees.
The same quality of work applied to every place homeowners look for you — not just your website. One provider, one invoice.
- ✓Everything in Web Presence (above)
- ✓Google Business Profile — claim, optimize, weekly posts
- ✓BBB listing — setup and ongoing maintenance
- ✓Yelp listing — optimization each month
- ✓1–2 additional directory listings per month based on your market
- ✓Quarterly full presence audit
- ✓Consolidated monthly snapshot — calls and leads from web and directories
30-day 100% money-back guarantee on both monthly plans. No setup fees. Cancel anytime.
One-time options
Not ready for monthly? These are standalone purchases — no subscription required.
Starter Kit
$697 one-time
A complete site. Yours to keep. Host anywhere.
Same custom build we'd start with on monthly service — handed over with all source files so you can host it anywhere. Basic SEO foundations baked in. 30-day revision window.
- ✓Custom-built pool pro site (no templates)
- ✓All source files handed off
- ✓Basic SEO foundations
- ✓Mobile-first, fast
- ✓30-day "fix it" window after delivery
- —No ongoing maintenance or changes
- —Hosting not included — you host it
Foundation
$60/year
Hosting, domain, and SSL. Nothing else to think about.
Stop doing hosting work yourself. Your site stays live, your domain stays registered, your SSL stays current. Changes are $60 each when you need them. You own the code — zip export on request.
- ✓Hosting via Bunny.net CDN
- ✓.com domain registration and management
- ✓SSL — always current
- ✓You own the code — zip on request
- ✓Change requests at $60 each when you need them
- —No active SEO service
- —No unlimited changes
How we work
We are not a traditional host. We do not offer FTP, cPanel, or server access. We build code, manage code, and hand over code. Your site runs on static HTML served via Bunny.net CDN — fast, secure, and with no server to maintain.
On monthly plans, you submit change requests through your private Trello board. We work on one active request at a time, publish live, and notify you. If something needs a fix, flag it within 48 hours and we make it right.
You own your site at all times. If you ever cancel, we export everything as a zip so you can host it anywhere. The code is yours — we never hold it hostage.
If you want a one-time build to own and host yourself, the Starter Kit is exactly that. If you want hosting and domain handled without monthly management, Foundation is exactly that.
Pricing FAQs
Which plan should I pick?
Most pool pros pick Web Presence ($149/mo). It covers everything: the build, hosting, local SEO, unlimited changes, and a webmaster who knows your name. Pick Web Presence + Directories ($298/mo) if you've learned that your website alone isn't enough — you want Google Business Profile, BBB, and Yelp handled too. Pick Starter Kit ($697 one-time) if you want a deliverable you own outright and plan to host it yourself. Pick Foundation ($60/year) if you just need hosting and domain handled without any monthly management.
Is there a setup fee?
No setup fees on any plan. Monthly plans are exactly the listed price — $149 or $298 per month — with no hidden fees.
Do you build on WordPress?
No. We do not build on WordPress. Pool pros do not need plugin updates, security drama, or a site that breaks because a theme changed. We build lean, fast code and we manage it for you.
Do I own my website?
Yes — on every plan. Starter Kit is yours outright. On monthly plans and Foundation, you can export your site as a zip at any time. Your code is yours. We never hold it.
What's the refund policy?
Monthly plans: 30-day 100% money-back guarantee. Starter Kit: if we miss the mark on the initial build, we revise until you're satisfied — or refund within 30 days. After delivery, the site is yours.
Can I switch between plans?
Yes. Upgrade or downgrade between Web Presence and Web Presence + Directories anytime via email, prorated. Start with the Starter Kit and switch to monthly later — if you do, you don't pay for the build a second time.
What does "unlimited changes" mean on monthly plans?
You submit as many requests as you want — no cap on your queue. We work on one active request at a time via your Trello board so quality stays high. We publish live and notify you. Flag anything off within 48 hours and we fix it fast.
What is Site Parking?
Park your site when you don't need active changes for a while. Monthly billing pauses for as long as you want. Your site stays online. When you need updates again, pay for a month of service at your plan and we're back on your board. Normal pattern for seasonal pros.
What's included in hosting?
Hosting via Bunny.net CDN is included on monthly plans for as long as you're a member. On Foundation, hosting is included at $60/year. We do not offer FTP, cPanel, or traditional server access — we're not that kind of host. If you cancel, we export your site as a zip so you can host it anywhere.
Do I need a domain?
Bring your own or we'll register one for you. Either way we handle the technical side.