Ongoing service — we do it all for you, month after month. Or one-time — we build it once, hand it off, and you take it from there. No setup fees. No WordPress. Your code is always yours.
Free. No commitment.
We'll review your website, your Google Business Profile, your major directories, and what ChatGPT, Perplexity, Gemini, and Google AI Overviews say about your business — then email you a written report with the exact actions we'd take to fix what's broken. Within 5 business days. No call, no pitch.
Get My Free AI Visibility AuditSame quality of build either way. The difference is who keeps it running after handoff.
Path 1
Ongoing service
We do it all for you.
We build it, host it, keep the listing current, and change it when you need it. You stay in the truck. From $99/mo.
See monthly plans ↓Path 2
One-time
We build it. You take it from there.
A finite project — site, Google listing, or both as separate buys. We hand over the files (or the listing), then you own the next move. From $397.
See one-time options ↓Ongoing service
Three monthly plans — each one includes everything below it. No double-billing when you move up.
Start with the gap that hurts most. When the audit reveals a stale Google Business Profile, GBP-Only ($99/mo) is the recommended first move. When you’re ready for the site, Web Presence ($199/mo) adds it — and includes everything in GBP-Only. When you want the rest of the directories handled too, Web Presence + Directories ($399/mo) adds those — and includes everything in Web Presence.
GBP-Only
$99/month
One listing. No setup fees. Cancel anytime.
We run your Google Business Profile so the map click comes to your phone. The right move when the audit shows a stale, thin, or unclaimed listing.
What you get:
Upgrade any time — everything here is included:
Web Presence
$199/month
Or $2,388/year. No setup fees. Cancel anytime.
Everything in GBP-Only ($99/mo), plus the website.
We build it, host it, rank it, and change it when you need it — without you touching a thing. Unlimited change requests through your change queue. Monthly call and lead snapshot.
GBP-Only work is in scope from day one:
Website & SEO (what’s new at $199/mo):
Upgrade any time:
Web Presence + Directories
$399/month
Everything in Web Presence, plus the rest of the directories. No setup fees.
Everything in Web Presence ($199/mo), plus directories.
The same quality of work applied to every place homeowners look for you — not just your website. One team, one invoice.
Web Presence work stays in scope (not rebilled):
New at $399/mo — the directory footprint:
30-day 100% money-back guarantee on all three monthly plans. No setup fees. Cancel anytime. Move up any time — pro-rated, the work you already paid for carries over.
One-time
Finite projects. No monthly relationship. We deliver, hand ownership back, and you run what comes next. Want both the site and the Google listing? Buy each separately.
GBP Setup & Refresh
$397 one-time
Claim or refresh your GBP. Then it’s yours.
One-time project: claim (if unclaimed) or refresh (if stale) your Google Business Profile — categories, services, hours, service area, photos, Q&A seed, NAP check — then hand ownership back. No subscription.
Want it managed instead? GBP-Only $99/mo
Starter Kit
$697 one-time
A complete site. Yours to keep. Host anywhere.
Same custom build we'd start with on monthly service — handed over with all source files so you can host it anywhere. Basic SEO foundations baked in. 30-day revision window.
Want it managed instead? Web Presence $199/mo
Also available
Hosting, domain, and SSL only. No monthly management. Useful after a Starter Kit handoff, or if you leave a monthly plan and want the site to stay live. Changes are $60 each when you need them.
See Foundation details →We are not a traditional host. We do not offer FTP, cPanel, or server access. We build code, manage code, and hand over code. Your site runs on static HTML served via Bunny.net CDN — fast, secure, and with no server to maintain.
On monthly plans, you submit change requests through your change queue — text, email, or the board itself. We work on one active request at a time, publish live, and notify you. If something needs a fix, flag it within 48 hours and we make it right.
You own your site at all times. If you ever cancel, we export everything as a zip so you can host it anywhere. The code is yours — we never hold it hostage.
Two paths, same shop: ongoing (we keep running it) or one-time (we hand it off). If the map listing is the main problem and you want it managed, GBP-Only at $99/mo rolls into Web Presence without losing the listing work. If you want the GBP fixed once, GBP Setup & Refresh at $397. If you want a one-time build to own and host yourself, the Starter Kit. If you want hosting and domain handled without monthly management, Foundation.
Ongoing if you want us to keep running the work after launch (posts, changes, hosting, SEO). Most pool pros who want that pick Web Presence ($199/mo). One-time if you want a finite deliverable and plan to run it yourself after handoff — GBP Setup & Refresh ($397) for the listing, Starter Kit ($697) for the website. Both paths are legitimate; the difference is who owns the next move.
Most pool pros pick Web Presence ($199/mo). It covers the build, hosting, local SEO, unlimited changes, AND a managed Google Business Profile — everything in GBP-Only is included at the Web Presence tier. Pick GBP-Only ($99/mo) if you are losing calls on the map pack — usually one shop with a stale, unclaimed, or thin listing — and you can move up to Web Presence at any time without losing the listing work. Pick Web Presence + Directories ($399/mo) if you've learned that your website alone isn't enough — you want BBB, Yelp, and a rotation of additional directories handled too, and everything in Web Presence (and therefore everything in GBP-Only) is included at this tier. Pick GBP Setup & Refresh ($397 one-time) if you want your Google Business Profile fixed once and handed back, without a monthly relationship. Pick Starter Kit ($697 one-time) if you want a one-time website you own outright and plan to host it yourself. Pick Foundation ($60/year) if you just need hosting and domain handled without any monthly management.
Web Presence includes everything in GBP-Only, plus a custom-built website, hosting, unlimited changes, and local SEO. You don’t pay for the GBP twice when you move up, and we don’t redo the GBP work. The $99 → $199 delta buys the website; the GBP coverage is preserved exactly as it was.
Web Presence + Directories includes everything in Web Presence (and therefore everything in GBP-Only), plus the rest of the directory footprint — BBB, Yelp, and a rotation of 1–2 additional major directories per month. The $199 → $399 delta buys the additional directories; the GBP work and the site work are not duplicated.
No setup fees on any plan. Monthly plans are exactly the listed price — $99, $199, or $399 per month — with no hidden fees.
No. We do not build on WordPress. Pool pros do not need plugin updates, security drama, or a site that breaks because a theme changed. We build lean, fast code and we manage it for you.
Yes — on every plan. Starter Kit is yours outright. On monthly plans and Foundation, you can export your site as a zip at any time. Your code is yours. We never hold it.
GBP Setup & Refresh ($397 one-time) is a project: we claim (if needed) or refresh your Google Business Profile once, then hand ownership back. No subscription. GBP-Only ($99/mo) is the managed version: we keep the listing working month to month — biweekly posts, quarterly photo refresh, Q&A replies, review-request flow. The setup work is the same; the difference is whether we stay engaged after handoff.
Monthly plans: 30-day 100% money-back guarantee. Starter Kit: if we miss the mark on the initial build, we revise until you're satisfied — or refund within 30 days. After delivery, the site is yours.
Yes. Move up or down between GBP-Only, Web Presence, and Web Presence + Directories at any time — pro-rated on the next billing cycle, no setup fees, and the work you already paid for carries over. Start with the Starter Kit and switch to monthly later — if you do, you don’t pay for the build a second time.
You submit as many requests as you want — no cap on your queue. We work on one active request at a time through your change queue so quality stays high. We publish live and notify you. Flag anything off within 48 hours and we fix it fast.
Park your site when you don't need active changes for a while. Monthly billing pauses for as long as you want. Your site stays online. When you need updates again, pay for a month of service at your plan and we're back on your board. Normal pattern for seasonal pros.
Hosting via Bunny.net CDN is included on monthly plans for as long as you're a member. On Foundation, hosting is included at $60/year. We do not offer FTP, cPanel, or traditional server access — we're not that kind of host. If you cancel, we export your site as a zip so you can host it anywhere.
Bring your own or we'll register one for you. Either way we handle the technical side.
A free AI visibility audit tells you exactly where you are. Every monthly plan carries a 30-day money-back guarantee, so trying the fit is low risk.
Just need your Google Business Profile managed? GBP-Only from $99/mo →