Free SEO Audit for Pool Builders
When a homeowner asks ChatGPT for a pool builder in your market, does your name come up — or the guy down the road?
A pool builder's website has to do three things at once: rank for the cities you build in, win the homeowner who asks AI for a recommendation, and convince the general contractors who refer the big jobs. We audit all three. Free. Written. In your inbox within 5 business days. No call, no pitch.
No call required. No credit card. We email you the report.
You're paying for the yard sign and the AI engine is sending the call somewhere else.
A homeowner with a checkbook ready to write a $90K deposit doesn't pull out a phone book. They Google "pool builders near me" — and if your site isn't on page one, you're not even in the conversation. Then they ask ChatGPT or Perplexity for a recommendation. Then they cross-check Houzz, BBB, Google reviews, and the GC's referral list. Three different searches. Three different decision points. Lose any one and the lead vanishes — and you'll never know.
For a pool builder, your site isn't a brochure. It's the second-largest sales tool you own, right behind the truck. If it's not pulling its weight, your cost per lead is higher than it has to be — and every job you lose to a less-skilled builder with a better website is money you earned and never collected.
It almost never feels like the market is "slow." It feels that way because the work is going to a builder whose site showed up. We'll tell you why yours didn't.
What we audit (the four surfaces a pool builder's website has to win)
1. Are you on the map?
When a homeowner types "pool builder [your city]" or asks ChatGPT for a recommendation in your service area, what comes up? We check your Google Business Profile, Map Pack eligibility, service-area pages, and whether your builder brand shows up in AI answers — or only your competitors' do.
2. Does the site sell the work?
A pool builder's site has to load fast on mobile, show finished projects homeowners want to live in, name the cities you actually build in, surface licensing and warranty, and answer the financing question without burying it. We grade the site the way a serious design-build shopper would — and tell you what's costing you the call.
3. Do your directories and project profiles line up?
Google Business Profile, Houzz, BBB, Yelp, GuildQuality, Angi — the surfaces homeowners and general contractors cross-check. Stale photos, mismatched service areas, missing license numbers, old reviews, NAP drift. Any one of these reads as "this builder doesn't pay attention." We flag them.
4. What does the AI say about you?
We ask ChatGPT, Perplexity, Gemini, and Google AI Overviews which pool builders they recommend in your service area. Are you mentioned? Recommended? Or are three other builders named and you're silent? We flag the gaps and tell you the specific moves that close them — schema, structured project content, geo-tagged finishing stories, the works.
You get specific findings — not generic "improve your SEO" advice — with each issue prioritized so you know what to fix first if you only have an hour, a weekend, or a budget.
What lands in your inbox
- ✓A written report — readable between jobs and fielding calls, not a 60-page deck you'll never open
- ✓A snapshot of where you stand on Google, your GBP, your directories, your project profiles, and what AI engines say about your builder brand
- ✓The specific issues we found, ranked by how much they're costing you in lost leads — so the biggest fix comes first
- ✓The exact moves we'd make, prioritized — so you can fix it yourself, hand it to your web guy, or hand it to us
- ✓An honest read — if we can't help, we'll say so. No upsell, no chase.
Delivered by email within 5 business days. No call required.
Tell us where to look.
Six fields. Your audit lands in your inbox within 5 business days. We'll already know you're a builder — so the report starts in the right place.
Get My Free SEO AuditNo call required. No credit card. We email you the report.
Why builders trust us to look under the hood
My family has been in the pool cover business since 2000. My brothers run Superior Pool Covers in Portland and Rogue Pool Covers in Medford. I've watched good builders lose the sale to a worse competitor with a better website — and I've watched builders win because their web presence did the work their trucks couldn't do while they were pouring gunite. I know what the inside of a builder's marketing has to look like because I've been in the trade for 25 years.
Pool Pro Presence exists so that never happens to you. Every audit is reviewed personally by John — a 30+ year web veteran — not handed off to a junior. AI-assisted, human-supervised, builder-aware.
Common questions from builders
How is this different from a generic SEO audit?
It's written for pool builders. We grade your project gallery, service-area pages, Houzz profile, financing page depth, and what shows up when a homeowner asks ChatGPT or Perplexity for a pool builder in your market — not just generic keyword rankings. The recommendations are specific to the trade.
I get most of my work from yard signs and referrals. Is this still useful?
Yes. The homeowners who eventually pay for a pool project Google you, your general contractor partners, and the directories before they call. We audit that path. We also check whether your builder brand shows up when a homeowner asks an AI assistant for a recommendation in your area — that's becoming a meaningful share of where serious design-build shoppers start.
I'm a design-build firm. Do you audit Houzz and the photo gallery?
Yes. Project gallery SEO, image alt text, Houzz and similar profiles, and the depth of your service-area pages are all in scope. Design-build buyers compare three or four builder sites side by side before they call anyone. We'll tell you what they're seeing on yours versus the others.
I already rank for my city. Why do I need this?
Ranking is not the same as winning the call. We look at whether your site loads fast on mobile, whether your GBP is sending you Map Pack clicks, whether your general contractor partners link to you, and whether AI engines mention you. The audit tells you which of those is costing you leads today.
Will you share who else you work with?
No. The report is yours. We don't share it, sell it, or reference it in outbound work. If we can't help, we'll say so.
How long does the audit take?
Within 5 business days of submitting the form, we email you a written report. If we need anything else from you, we ask by email.
Is the audit really free? What's the catch?
Yes, it's free. The catch is honest: if we can help you, we hope you'll consider Web Presence ($199/mo). If we can't, we'll say so — no sales call, no follow-up pressure.
Already know what the audit will find?
For most pool builders, the gap that costs the most leads is a thin project gallery on top of a service-area page that lists the wrong cities. The recommendation is Web Presence at $199/mo: a custom-built site with the depth, the project stories, and the service-area structure a design-build shopper expects — plus unlimited changes through your queue. No setup fees. 30-day money-back guarantee.